A method for managing a business process in an enterprise includes executing a business process model, wherein executing the business process model comprises generating a plurality of business level messages associated with business level tasks, generating one or more system level messages associated with system level tasks to be performed by one or more enterprise subsystems, wherein the one or more system level messages are in a common format that is accessible by the one or more enterprise subsystems, and broadcasting the one or more system level messages over a communication channel communicably coupling the plurality of enterprise subsystems. A system includes a communication channel carrying system level messages in a generic format, a plurality of business subsystems communicably coupled to the communication channel, adapters operable to translate messages from the generic format into associated business subsystem specific formats and vice versa.