According to one embodiment, a method of transmitting a broadcast signal includes: encoding physical layer pipe (PLP) data for delivering a service; mapping the encoded PLP data to symbols; building a signal frame based on the mapped symbols; modulating the signal frame according to an orthogonal frequency division multiplexing (OFDM) scheme; inserting a pilot symbol into a beginning part of the modulated signal frame; and transmitting the broadcast signal including the signal frame and the inserted pilot symbol. The pilot symbol comprises an effective portion, a cyclic prefix obtained by frequency-shifting a first portion of the effective portion, and a cyclic suffix obtained by frequency-shifting a second portion of the effective portion.