The inventive subject matter is generally directed to matching a party with another party based on profiling of the parties, and optionally an industry category, for parameters that are relevant to making a match. In certain embodiments, the inventive subject matter facilitates matches between searchers and service providers based on assignment of searchers and service providers to predefined Buyer Types or Service Provider Types based on questionnaires, surveys, and other input and feedback mechanisms. In a further aspect, the inventive subject matter is directed to a system for valuing and monetizing a set of leads to offer to a party. In some embodiments, the inventive subject matter is directed to mobile applications for matching searchers with providers based on awareness of the locations of the parties.