Techniques are provided for adjusting the number of devices allowed to use a digital product (e.g., software) under a license. In one embodiment, the technique may involve setting the allowed number of devices to a first upper/lower limit for a first time period, and, after the first time period has expired, increasing/lowering the allowed number of devices to a second upper/lower limit for a second time period. The technique may involve, readjusting the allowed number for a third time period, thereby allowing for a changing number of device installations of the digital product.