Systems and techniques relating to wireless communications are described. A described technique includes monitoring a group of wireless channels that are useable by at least a first wireless communication device for wireless communications, receiving one or more beacon signals from one or more second wireless communication devices, identifying, within the group of wireless channels, one or more primary channels on which the one or more beacon signals are received, estimating a traffic load for the one or more identified primary channels, determining, based on the estimated traffic load, whether to use as a primary channel for the first wireless communication device, a channel of the one or more identified primary channels or a channel of the group of wireless channels that is separate from the one or more identified primary channels; and selecting the primary channel for the first wireless communication device based on a result of the determining.