A method is provided for qualifying and analyzing business intelligence. At a first part of a data management system receives first, second and third streams of data. The first stream is client provided source data, the second is public source data and the third is data management system internal data previously collected and managed source data in the data management system. The three streams of data are organized into items and their attributes at the data management system. The source data is transformed at a data warehouse where it becomes normalized. Logic is applied to provide multi-dimensional analysis of transformed source data relative to a scale for at least one business intelligence. The data warehouse includes updated data from the multi-dimensional analysis. A user interface communicates with the data management system to create statistical information that illustrates impact over time and value.