Invention Grant
- Patent Title: Advertisements in a television recordation system
- Patent Title (中): 广播电视纪录系统
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Application No.: US10033401Application Date: 2001-12-26
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Publication No.: US08571933B2Publication Date: 2013-10-29
- Inventor: Scott Rosenberg
- Applicant: Scott Rosenberg
- Applicant Address: US CA El Segundo
- Assignee: The DIRECTV Group, Inc.
- Current Assignee: The DIRECTV Group, Inc.
- Current Assignee Address: US CA El Segundo
- Agency: McDonnell Boehnen Hulbert & Berghoff LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
The present invention discloses a method and system for types of ad placement opportunities in a digital video stream. The described embodiments of the invention increases ad placement opportunities to a targeted audience by using real-time ad placement during mode changes in a dynamic digital medium such as a digital video recorder. Various embodiments also allow various types of temporal overlapping and composite display techniques for viewing ads and video content.
Public/Granted literature
- US20020090198A1 Advertisements in a television recordation system Public/Granted day:2002-07-11
Information query
