There is provided a method for making a rich web application searchable, one embodiment comprising providing companion content in a format searchable by a web search engine, loading the companion content in a web browser, calling a rich web application using the companion content, loading the rich web application in the web browser, and launching a data bridge interfacing the rich web application and the companion content. The method may further comprise retrieving a data feed for the rich web application, located in the companion content. In one embodiment, a system configured to make a rich web application searchable comprises a content storage, companion content in a format searchable by a web search engine, a data feed for the rich web application included in the companion content, and a data bridge interfacing the rich web application with the companion content.