A method and system for site path evaluation using web session clustering is provided. The method identifies properties of a plurality of web site traversal paths. Data is acquired from a plurality of sessions corresponding to at least a portion of the plurality of web page traversal paths. Portions of the web site traversal paths are grouped into a unified web page category. The plurality of sessions is clustered into a plurality of web session clusters according to a similarity measure. One of the plurality of web session clusters most closely exhibiting at least one predefined metric is selected for analysis of the propertied of a web page traversal path contained therein. A system includes a plurality of web pages, a monitoring program and a computational process configured to receive data and identify properties of the plurality of traversal paths.