A system, method and computer-readable storage media for digital versatile disc (DVD) identification. Media content from a DVD can be accessed and a format of the media content can be identified. An identification for the media content can be determined based upon the format. A first DVD format may be identified by matching a sequence of symbols on a DVD to format data. Content stored on the DVD in a first location that is used to generate IDs for the first DVD format may be referenced, and the content hashed to generate an ID for the DVD. The first location can be identified by referencing ID processing data that also identified other locations used to generate IDs for different DVD formats. Portions of the media content that are accessed can include directory names, folder names, or file names.