The invention relates to a label, and method and apparatus for forming and dispensing the same. The label is provided as part of a roll of labels. The labels are attached to each other and/or extraneous label or substrate material via a discontinuous line with bridge portions. The labels have a layer of adhesive and a release layer applied thereto and ink printed thereon. In one embodiment the adhesive is applied over the release layer of material prior to forming the roll and when the labels are taken from the roll the adhesive layer leaves the release layer and contacts with the face of the label which overlies the same in the roll.