Disclosed systems and methods preferably capture one or more images of an item bearing an optical code and analyze such images to determine whether the item has a highly, or relatively highly, reflective surface or not. Based on such a determination, operating parameters of the system, such as the gain, exposure time, and amount of illumination, are preferably automatically adjusted by the system to capture a subsequent image of the item where the subsequent image has sufficient contrast to decode the optical code. The subsequent image may include a plurality of images, and different operating parameters may be used to capture several, or each, of the plurality of images based on the determination of whether the item has a highly, or relatively highly, reflective surface or not.