An image forming apparatus includes: a carrier, a power unit, a switch, and a controller. The carrier is configured to carry a recording medium. The power unit is configured to provide drive power to the carrier. The switch is configured to switch an operation state of the carrier between an ON state and an OFF state of a transmission of the drive power from the power unit to the carrier. The controller is configured to provide a control power to control the switch such that the control power is reduced after switching from the OFF state to the ON state.