A method for controlling an electroluminescent display to produce an image for display that has reduced luminance to reduce burn-in on the display while maintaining visible contrast, includes providing the electroluminescent (EL) display having a plurality of EL emitters, the luminance of the light produced by each EL emitter being responsive to a respective drive signal; receiving a respective input image signal for each EL emitter; and transforming the input image signals to a plurality of drive signals that have a reduced peak frame luminance value but maintains contrast in the displayed image to reduce burn-in by adjusting the drive signals to have reduced luminance provided by each pixel with the luminance decrease in a shadow range being less than the luminance decrease in a non-shadow range.