The image display quality is improved by uniforming the display luminance. For that purpose, the plasma display device has a plasma display panel, and image signal processing circuit. Image signal processing circuit includes loading correcting section. Section includes number-of-lit-cells calculating section for calculating the number of discharge cells to be lit for each display electrode pair in each subfield, load value calculating section for calculating the load value of each discharge cell based on the calculation result by number-of-lit-cells calculating section, correction gain calculating section for calculating the correction gain of each discharge cell based on the calculation result by load value calculating section and the positions of the discharge cells, and correcting section for subtracting, from an input image signal, the result derived by multiplying the input image signal by the output from correction gain calculating section.