A liquid crystal display device (100A) of the present invention includes an active matrix substrate (220); a counter substrate (240); and a vertical alignment type liquid crystal layer (260). The liquid crystal display device (100) has a plurality of pixels, each of the pixels including a plurality of subpixels. The plurality of subpixels include a red subpixel (R), a green subpixel (G), and a blue subpixel (B). When each of adjacent two of the plurality of pixels represents an achromatic color at a certain grayscale level, a luminance of a blue subpixel (B) included in one of the two adjacent pixels is different from a luminance of a blue subpixel (B) included in the other of the two adjacent pixels.