An image shooting apparatus records video information obtained by shooting a subject, and transfers the video information to an external appliance by communication conforming to the HDMI standards. The image shooting apparatus also records rotation information representing how, when a video based on the video information is displayed on the external appliance, the video is to be rotated, and, when transferring the video information, transmits the rotation information to the external appliance by use of CEC conforming to the HDMI standards. Thus, an image shooting apparatus that transmits a shot video to an external appliance also transmits rotation information by use of CEC so as to be capable of making the external appliance display the shot image in a rotated state.