An image display apparatus includes a filter which obtains low-frequency image data from input image data, a multiplier which multiplies the low-frequency image data obtained by the filter by a predetermined ratio, and a subtracter which subtracts, from the input image data, the low-frequency image data multiplied by the predetermined ratio to obtain high-frequency image data. In addition, a display control unit displays, in alternate order, the low-frequency image data and the high-frequency image data, and an adjustment unit adjusts the predetermined ratio so as to set a flicker of an image displayed by the display control unit to a predetermined level.