A mobile multimedia broadcast transmission system is provided, which comprises: a Reed-Solomon (RS) coding and byte interleaving unit, a Low Density Parity Check (LDPC) coder, a bit interleaver, a constellation mapping unit, a frequency domain symbol generator, a scrambler, an Inverse Fast Fourier Transform (IFFT) unit, a time domain framing unit, and a transmitter. According to the technical solutions provided in the present invention, the system can provide high-quality mobile multimedia services for users in a 6 MHz operation bandwidth. Furthermore, an optimized selection is performed on RS coding according to the operation bandwidth of the system, thereby selecting an appropriate coding mode according to different channel conditions. Accordingly, the byte interleaver is optimized, such that suitable interleaving parameters can be used to perform byte interleaving. With the technical solutions provided in the present invention, the continuous pilots, the discrete pilots and the digital sub-carriers of the system can be suitably configured and allocated according to the actual bandwidth of the system, thereby suitably configuring the system overhead of the mobile multimedia broadcast transmission system to efficiently utilize spectral resources for data transmission.