The present invention provides an information processing apparatus that, during data communication with a plurality of external apparatus, maintains the accuracy of the data communication and reduces the power consumed in the data communication, and a control method thereof. To accomplish this, the information processing apparatus sets a communication rate of data communication with a plurality of communicatively connected external apparatus, and measures a receiving interval between data packets received in the data communication with the external apparatus. Furthermore, the information processing apparatus determines whether or not the measured receiving interval exceeds a predetermined threshold. If the interval exceeds the predetermined threshold, the information processing apparatus maintains the currently set communication rate. If the interval does not exceed the predetermined threshold, the information processing apparatus changes the currently set communication rate to a faster communication rate.