Provided is a broadcast system that assigns a communication channel to a program and broadcasts data for the program to terminals, the broadcast system including a broadcast management device and a communication access network device. The management device calculates as a score a measure of viewing requests from users of the terminals for a plurality of programs, and determines a program to actually broadcast on the communication channel based on the score. The communication access network device transmits program data on a communication channel according to the determination of the broadcast management device.