An image processing apparatus which converts a frame rate by dividing an input frame into subframes and outputting the subframes, comprises, a preprocessing unit adapted to perform preprocessing of replacing a pixel value of a pixel of interest with a minimum pixel value of peripheral pixels of the pixel of interest in an input frame, a low-pass filter processing unit adapted to generate a first subframe by performing a low-pass filtering process on the input frame having undergone the preprocessing, a generating unit adapted to generate a second subframe from the first subframe and the input frame, and a switching unit adapted to output the first subframe and the second subframe by switching the first subframe and the second subframe at a predetermined timing.