An image forming apparatus includes a photosensitive member, an exposure unit configured to expose the photosensitive member corresponding to an image, a developing unit configured to develop, using a toner, an electrostatic latent image formed on the exposed photosensitive member, a generation unit configured to generate a waveform signal for the developing unit, a parallel-to-serial conversion unit configured to apply, at a predetermined sampling period, parallel-to-serial conversion to a plurality of signals including the generated waveform signal, a serial-to-parallel conversion unit configured to apply, at the predetermined sampling period, serial-to-parallel conversion to the signals output from the parallel-to-serial conversion unit, and a voltage applying unit configured to apply to the developing unit a voltage composed of a direct-current voltage and an alternating-current voltage superimposed thereon based on the waveform signal among signals output from the serial-to-parallel conversion unit.