A group transfer function (GTF) receives a plurality of inputs and media for delivery to a plurality of mobile devices. The mobile devices are served by a plurality of cells potentially having a plurality of different radio access technologies such that each mobile device is wirelessly connected to one of the cells. The GTF applies policy rules to the inputs to determine, for each mobile device, content delivery using point-to-multipoint or point-to-point media transport based on the capabilities of the servicing cell. The GTF initiates an allocation of a set of resources in each cell to transport the media to each mobile device in the group using the determined media transport for that mobile device. Media is then replicated by the GTF for delivery to the mobile devices over the allocated resources.