A system, apparatus, method and article to perform vibration tone differentiation are described. The apparatus may include a mobile computing device. The mobile computing device may comprise a messaging client. The messaging client may receive an incoming message sent to the mobile computing device. The messaging client may parse communication information from the incoming message. The messaging client may determine a priority level of the incoming message from the communication information. The mobile computing device may also comprise a motor controller. The motor controller may retrieve a vibration sequence associated with the priority level and instruct a vibrate motor to vibrate according to the vibration sequence. Other embodiments are described and claimed.