A system and method are disclosed for session continuity in multimedia services. A system that incorporates teachings of the present disclosure may include, for example, a multimedia services system has a plurality of service centers each capable of offering one or more multimedia services to an end user, and a controller for managing operations of the service centers. The controller can be programmed to monitor the end user's use of multimedia services from said service centers, detect a change in use by the end user, and offer the end user a multimedia service adapted to the change in use.