A server apparatus includes a first storage, a second storage, a communication unit, and a controller. The first storage is configured to store statistical information that is generated by performing a statistical process of a plurality of pieces of first meta and second meta information and that indicates a frequency of the first meta information. The second storage is configured to store a plurality of pieces of content information that indicates one of a commodity content and a service content to be recommended. The communication unit is configured to receive, from a client apparatus, the second meta information. The controller is configured to select content information relating to the first meta information having predetermined frequencies or more with respect to the received second meta information from the plurality of pieces of content information stored, and control the communication unit to transmit the content information to the client apparatus.