A system and method of multimedia messaging are provided. The system includes an input to receive a multimedia message sent to an address associated with a group profile. The system also includes a group profile database with at least one group profile. The group profile may include routing settings that specify at least one network address for each group member. The group profile may also include preferred data format settings that specify at least one preferred multimedia data format for a multimedia message to be sent to each group member. The system includes logic to select at least one network address and at least one preferred data format for each group member. The system includes a conversion module to convert the multimedia message to the preferred data format. The system further includes an output to send the converted message to the network address for each group member.