Systems and methods for aggregating web feeds relevant to a geographical locale from multiple sources are disclosed. One embodiment includes, aggregating a web feed using identifier information included in source metadata, parsing the web feed according to mapping information in the source metadata to generate a normalized web feed from the web feed having a data structure specified by the mapping information, determining the geographical locale that is relevant to the web feed, performing filtering on the normalized web feed to determine whether the normalized web feed includes qualified content for publication, and/or publishing the qualified content to be accessible to the user on the user device through a user interface on which the qualified content is depicted as being relevant to the geographical locale.