There is provided a display control apparatus comprising: an input unit configured to designate a position on a display screen; a display control unit configured to control to identifiably display a set region set on the display screen; and a control unit configured to control to, when a trajectory of the designated position after a start of designating the position by the input unit does not satisfy a predetermined condition while the set region is set on the display screen, change a portion occupied by the set region on the display screen in accordance with the trajectory, and when the trajectory satisfies the predetermined condition, set a new set region different from the set region on the display screen in accordance with the trajectory.