Methods and systems enable mobile TV providers to select programs for broadcast based on viewer preference indications or votes. Information regarding candidate programs or content may be broadcast and displayed on mobile devices. A voting user interface may receive viewer preferences or votes and transmit vote information to the mobile TV broadcast network using a unicast network. Received voting information may be tallied to select a program or content for broadcast. Interim vote tallies may be broadcast to mobile devices until a voting session is terminated. Results of the voting session may be broadcasted followed by broadcast of the selected program.