A device receives, from one or more of a set-top box (STB) or a user device, usage information associated with video content and high definition video content, and calculates a cost factor, based on the usage information, for a customer associated with one or more of the STB or the user device. The device also compares the cost factor to a threshold, and receives, from one or more of the STB or the user device, a request for free video content. The device further one of provides reduced quality free video content to one or more of the STB or the user device when the cost factor exceeds the threshold, or blocks transmission of free high definition video content to one or more of the STB or the user device when the cost factor exceeds the threshold.