The invention describes a system, method and computer product to regulate user access to websites. The system receives a URL request by a user corresponding to a website that the user wishes to access. Thereafter, the system determines the associated group of the user and the associated category of the website. Subsequently, a message to be displayed to the user is determined based on the associated group of the user and the associated category of the website. The message is included in a block page and then displayed to the user.