Various embodiments for adaptive screen color calibration are presented. An embodiment of a method includes activating a calibration feature on a device, obtaining color data by scanning a pre-set color pattern displayed on a screen via a RGBW color sensor in the device, obtaining a current ambient light condition via an ambient light sensor in the device, obtaining a current temperature condition via a temperature sensor and measuring the color data with the current ambient light condition and current temperature condition, where the measured color data is used to automatically adjust one or more color settings of the screen to match a pre-set color standard. Other embodiments are described and claimed.