A method includes receiving a registration message at a video control point (VCP) device, the registration message requesting set up of a video conference between endpoint devices. The video conference is set up to enable a first endpoint device to send media to a second endpoint device without the media passing through the VCP device en route. A communication profile associated with each endpoint device is determined. Configuration settings associated with at least one endpoint device is determined based on the communication profiles. The configuration settings are sent to at least one computing device that is adapted to modify the media based on the configuration settings to generate modified media.