A method and system for generating a normalized string and performing a phonetic search are provided. To normalize a string, a native string is obtained. Upon obtaining a native string, native-character sets within the native string are identified. Each native-character set is associated with a phonetically corresponding normalized character-set. A normalized string is generated based on the phonetically corresponding normalized character-sets. After normalizing a query string and one or more search content strings, the normalized strings may be utilized to perform a phonetic search. As such, the query string may be compared to the one or more search content strings to ascertain relevant search results. Relevant search results may be indexed and obtained at a later instant.