Embodiments are disclosed that relate to social context for inter-media objects. One embodiment provides a method comprising receiving preference data indicating user preferences of each of the plurality of socially networked users regarding the inter-media object, and aggregating the preference data across the social graph to form social graph aggregate data. The method further comprises providing the content item to a selected user of the plurality of socially networked users, and based upon a location of the selected user within the social graph, generating a selected set of the social graph aggregate data for the inter-media object from the social graph aggregate data for the selected user. The method further comprises providing to the selected user a representation of social context for the inter-media object based on the selected set of the social graph aggregate data.