A projector includes a storage portion that stores set identification name data describing a name of an adjustment value set including an adjustment value for projecting images, predetermined character string data describing plural kinds of predetermined character strings usable as the set identification name, and menu image data. A projecting portion projects an identification name setting image showing the plural kinds of predetermined character strings as selectable on a basis of the predetermined character string data and the menu image data. An input portion inputs identification name setting information describing a character string selected on the identification name setting image. An update portion that updates the set identification name data on a basis of the identification name setting information.