A method of gathering information from respondents, the method including posing a primary question to the respondents, receiving primary question answers from the respondents, posing a secondary question to at least a sub-portion of the respondents, the secondary question corresponding to the primary question, receiving secondary question answers from the respondents, and scoring a primary question answer received from a selected respondent as a function of i) the primary question answer received from the selected respondent and ii) answers to the primary and secondary questions received from the respondents.