A method, within a computer hardware system, includes the following. An image is received from a first entity. A first website associated with the first entity is generated based upon input provided by the first entity. A second website associated with a second entity is generated based upon input provided by the second entity. A first functional marketing element associated with the second entity is inserted within the first website. A second functional marketing element associated with the first entity is reciprocally inserted within the second website based upon the first functional marketing element being inserted within the first website. The second functional marketing element, within the second website, includes the image and a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website.