In one example a retail webpage displays a product collage and social media content. For example, the social media content includes reviews by a user's social contacts and/or an image of the user, a social contact, and/or a product. Some content of the website, for example, is organized to display content in a predefined layout. In another example, a retail website system collects social information from external social networks. For example, a user's social information is identified and content created by the user's social contacts is identified. The social contact-created content is displayed, for example, with a product or group of products. In another example, the layout of a webpage is organized to encourage a user to explore the webpage. The layout, for example, includes elements in two columns with content adjacent to similar content. For example, elements in descending location relate more or less specifically to a user.