The invention relates to a vehicle treatment installation with a drive-in area for a vehicle to be treated, a treatment gantry that can move along a drive-in direction, and at least one camera for creating an image of the drive-in area and vehicle. Such known vehicle treatment installations often fail and/or are maintenance-intensive. The task of providing an installation and also a method for its operation that simplifies, with simple means, the drive-in process into the correct treatment position for the driver of a vehicle to be treated is achieved by a display device that is visible to the driver of the vehicle during the drive-in process, and at least one mark. The subject matter of the invention is also a method for the operation of the vehicle treatment installation.