A method and apparatus for arranging communication links in visible light communication increases the user visibility of the system. The method includes the steps of: (a) synchronizing, by a visible light communication (VLC) exchange identification (XID) frame, (b) transmission timing of a primary device and a secondary device in an allocated time slot, and securing time so as to allow the primary device and the secondary device to perform an operation required for transmitting data; (c) transmitting an XID command frame from the primary to the secondary device and (d) transmitting an XID response frame from the secondary receiving the XID command frame to the primary; and (e) filling remaining space of the allocated time slot with a visibility field so as to increase visibility of the remaining space of the allocated time slot after receiving the XID command frame or the XID response frame.