Systems and methods to provision a non-handset target device with wide-area communication service, such as wireless wide area network (WWAN) technology. Identifying information of the target device can be provided to a provisioning service provider (PSP) via a mobile provisioning device over a communication network. The PSP can determine the service carrier associated with the mobile provisioning device and enable the provisioning of the target device with the wide-area communication service to the service carrier via the mobile provisioning device. A billing plan can be instituted for the service of the target non-handset device relating to a billing plan of the mobile provisioning device.