Techniques are described herein for generating a moving map that includes a graphical representation of a vehicle, such as an airplane, and content relevant to a location of the vehicle as the vehicle is in transit. An in-route entertainment server that serves the moving map may be onboard the vehicle or offboard the vehicle. The moving map may display the current location of the vehicle displayed by modifying a delayed location of the vehicle to account for a speed, a heading, and an amount of delay. Content items may be included on the moving map if they are within a bounded region around the location of the vehicle or in the vehicle. Content items may also be included if they are associated with a region that overlaps the bounded region. The bounded region changes as the vehicle moves in transit.