A gift payment management system allows a user to redirect a payment request for selected offers to one or more potential purchasers. The gift payment management system monitors the potential purchaser's response. If the gift payment request is accepted by a potential purchaser, the gift payment management system facilitates verification of payment from the potential purchaser and notifies the user that the gift payment request was accepted. The product associated with the offers is then made available to the user. If multiple purchasers are designated, the gift payment management system further withdraws the gift payment request after the request is completed.