An encrypted content and a license are separated from each other to be distributed individually, so that the encrypted content is decrypted using the license in a user apparatus. A server encrypts licenses of a plurality of encrypted contents for package sale to generate an inactive license packaged in one file and distribute the inactive license to a user terminal utilizing an activation license for package sale. An activation license for package sale is distributed in response to a purchase request from the user terminal, a plurality of encrypted licenses contained in the inactive license are decrypted, an encrypted content contained in an object for package sale is decrypted using a license corresponding thereto so that the decrypted content is reproduced.