A system and method for enhancing the number of page views of a web site or other digitally distributed interactive medium. A custom content hosting service allows a publisher to augment the contents of its own site with additional pages. The custom content hosting service provides content based on a topic supplied by the publisher, extracting data from a database of generic content. Generic content may include, for example, news feeds and news archives; news and archive photographs; links to blogs and other sites; etc. The publisher may customize the look and feel of the hosted pages to allow seamless integration into its own site.