A method includes receiving, at a computing device associated with a service provider, a message including multimedia content. The message is addressed to a group address associated with a plurality of group members. The method includes determining a group profile associated with the group address. The group profile includes a profile associated with a group member of the plurality of group members. The profile includes a network address associated with a multimedia data format. The group profile is defined by a sender of the message. The method includes sending the message including the multimedia content to a device associated with the network address. The multimedia content is modified based on the multimedia data format.