A computer-implemented method includes displaying virtualization level options for a business network to a user, the virtualization level options including at least: a first virtualization level option that includes externalizing interaction logic in the business network, a second virtualization level option that includes virtualizing content in the business network, and a third virtualization level option that includes virtualizing components in the business network. The method includes receiving a selection by the user of at least one of the virtualization level options. The method includes initiating a virtualization process in the business network according to the selected virtualization level option.